A bright Movement conference room with a shared table and chairs

Circular interiors · Norway

Turning a proven reuse business into a scalable circular platform

Founded in 2002, Movement has developed from a small resale operation into a nationwide B2B reuse platform combining sourcing, refurbishment, warehousing, logistics, installation and resale.

75M NOK

Revenue FY25

17%

REVENUE CAGR FY20–25

65–70%

AVERAGE GROSS MARGIN

The opportunity

A small reused segment is growing into a structural market.

Founded in 2002, Movement has developed from a small resale operation into a nationwide B2B reuse platform combining sourcing, refurbishment, warehousing, logistics, installation and resale.

Movement's market opportunity for renewed furniture

NOK 12bn

Total Scandinavian office furniture market (2021)

~ NOK 0.7bn

Estimated current used office furniture market (2021)

NOK 2.7bn

Forecast used office furniture market by 2030

(15% Growth)

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Movement circular reuse process: source, refresh, resell and reuse

The circular model

Value is created at every step of the reuse loop.

Movement turns fragmented supply and demand for used furniture into a professional, repeatable B2B service.

Bankability indicators

From Founder-Led Resale to a Scalable Circular Platform

Ignite’s investment followed a proven business model and structural market growth, with a clear opportunity to professionalise the organisation, strengthen operational infrastructure and build the capabilities needed to scale.

01

Proven profitability
and demand

02

Scalable
economics

03

Integrated infrastructure
creates a competitive edge

Movement's conference room with reused furniture
”Movement combines a proven, profitable model with strong structural tailwinds. The team has built a scalable business, and a good example of circularity being a strong business case, not just an ambition.”
Magnus Baumann
Managing Partner and CIO, Ignite Capital